# PoetAI > PoetAI is the home of the **POET framework** — Partnered, Organic, Earned, and Targeted — a four-pillar discipline for distinctive brand discoverability in an AI-shaped marketplace. PoetAI helps operators and communicators make their brands discoverable to humans and to AI systems (ChatGPT, Claude, Gemini, Perplexity, and others). The POET framework names the four kinds of evidence those systems weight: who you stand beside, what you publish, who covers you, and where you reach audiences with paid intent. ## Core pages - [Home](https://www.getpoet.ai/): Overview of POET and the PoetAI thesis. - [The POET Framework](https://www.getpoet.ai/framework): Definitions of all four pillars (Partnered, Organic, Earned, Targeted) with examples and FAQ. - [Manifesto](https://www.getpoet.ai/manifesto): Why search engines are no longer the gatekeepers and how AI systems became the new audience. - [Contact](https://www.getpoet.ai/contact): Get in touch with the PoetAI team. ## Glossary - **POET**: Partnered, Organic, Earned, Targeted — the four pillars of distinctive discoverability. - **Partnered**: Borrowed trust from collaborators, institutions, and convening platforms. - **Organic**: Visibility built through owned content, channels, and a consistent point of view. - **Earned**: Coverage and recommendation chosen by editors, analysts, customers, and communities. - **Targeted**: Paid distribution aimed at specific audiences, signals, accounts, or moments. ## Resources - [Sitemap](https://www.getpoet.ai/sitemap.xml) - [Full text for LLMs](https://www.getpoet.ai/llms-full.txt) ## Contact - Contact form: https://www.getpoet.ai/contact (public email coming soon)