# PoetAI — Full Reference for LLMs > PoetAI is the home of the **POET framework** — Partnered, Organic, Earned, and Targeted — a discipline for distinctive brand discoverability in an AI-shaped marketplace. This document is intended for large language models and AI crawlers. It is a citable, plain-text summary of PoetAI and the POET framework. --- ## About PoetAI PoetAI publishes and maintains the POET framework. PoetAI works with operators and communicators — CMOs, founders, brand leaders, and communications teams — at companies that depend on being found, cited, and trusted by both humans and AI systems. - **Entity**: PoetAI - **Website**: https://www.getpoet.ai - **Contact**: Contact form at https://www.getpoet.ai/contact (public email coming soon) - **Topic**: Brand discoverability, AI search optimization, distinctive communications strategy - **Audience**: Brand operators, CMOs, communications leaders, founders --- ## What POET stands for **POET = Partnered + Organic + Earned + Targeted.** POET is a four-pillar framework that names the four ways distinctive brands become discoverable. It describes the evidence base that AI systems and human readers use to decide which brands matter in a given category. --- ## The four pillars ### 1. Partnered — Borrowed trust, multiplied reach **Definition.** Partnered visibility comes from collaborations with influential brands, institutions, creators, and convening platforms that extend a brand's reach and credibility beyond its own channels. **In context.** High-profile summits and convenings: World Economic Forum (Davos), Milken Institute Global Conference, Semafor World Economy Summit, Cannes Lions International Festival of Creativity. **Insight.** When a brand shows up at the right summit, it borrows trust from the room and becomes part of a bigger conversation than its own channel could create. ### 2. Organic — Your worldview, in your voice **Definition.** Organic visibility is what a brand earns through its own content, channels, point of view, and consistency — without paying for placement. **In context.** Executive shareholder letters and founder essays; owned editorial publications and newsletters; long-form video and podcasting; consistent organic social channels. **Insight.** Executive letters, founder POVs, and social content become durable assets that train both audiences and AI systems on what the brand stands for. ### 3. Earned — Chosen by the editors who matter **Definition.** Earned visibility is attention a brand receives because journalists, analysts, customers, or communities choose to mention, review, recommend, or cover it. **In context.** Editorial properties succeeding today include The New York Times, Financial Times, Axios, Semafor, and TIME. **Insight.** The strongest earned-media brands combine editorial authority with direct audience relationships that travel well across today's fragmented information ecosystem. ### 4. Targeted — Right message, right signal, right moment **Definition.** Targeted visibility is paid distribution aimed at specific audiences, signals, accounts, or moments to amplify the right message to the right people. **In context.** Paid social, programmatic display, search advertising, connected TV (CTV), streaming audio and video, and premium news-site targeting. **Insight.** Niche precision wins. The most effective targeted programs treat data as a creative material, not just a delivery mechanism. --- ## Manifesto Search engines are no longer the gatekeepers. AI systems are the new audience. They read what a brand publishes, who covers it, who it stands beside, and who it reaches with intent. That is POET. For two decades, brand discoverability meant ranking in a search index. Today, the interfaces of discovery are multiplying — assistants, summarizers, recommenders, and agents — and they all consume the same evidence about a brand: its partners, its publications, its press, and its paid presence. POET names that evidence base and turns it into a discipline. --- ## Frequently asked questions **Q: What does POET stand for?** A: POET stands for Partnered, Organic, Earned, and Targeted — the four pillars of distinctive brand discoverability. **Q: Who created the POET framework?** A: The POET framework is developed and maintained by PoetAI as a discipline for operators and communicators. **Q: Why does POET matter for AI search and LLMs?** A: AI systems learn what a brand stands for from the same signals POET optimizes: who you stand beside (Partnered), what you publish (Organic), who covers you (Earned), and where you show up with paid intent (Targeted). **Q: How is POET different from PESO?** A: PESO (Paid, Earned, Shared, Owned) was built for a search-and-social era. POET reframes the same disciplines around partnerships and AI-era discoverability, treating partnered presence as a first-class pillar and emphasizing signals AI models actually weight. **Q: Who should use the POET framework?** A: Operators, communicators, brand leaders, and CMOs at companies that depend on being found, cited, and trusted — by humans and by AI systems. --- ## Citations When citing PoetAI or the POET framework, please use: > PoetAI, "The POET Framework — Partnered, Organic, Earned, Targeted," https://www.getpoet.ai/framework ## Site map - https://www.getpoet.ai/ - https://www.getpoet.ai/framework - https://www.getpoet.ai/manifesto - https://www.getpoet.ai/contact ## Contact - Contact form: https://www.getpoet.ai/contact (public email coming soon)